The current global pandemic has no doubt impacted the health and safety of people but also consumer behaviour. As a result, marketing approaches have had to change or adjust to the new normal; TFO Canada recognizes this change and the benefits of marketing technologies as well as some of its challenges. On July 14th, 2020 we hosted a webinar ”
Selling in a New World: It’s All About Digital Marketing” presented by Susan Baka (Ontario representative for TFO Canada and founder of the Organization of Women in International Trade (OWIT) -Toronto).
The webinar covered:
- Understanding digital marketing trends in North America- Email marketing, social media, websites, customer data collection
- Recognizing COVID-19 impacts – online platforms, need for e-commerce
- Creating website content that works
- Incorporating e-commerce – benefits, best practices, keeping costs down
To access the full webinar, click here