Canadians tend to believe they have to empty their wallets to shop the produce aisle.
A new report from the Agri-Food Analytics Lab at Dalhousie University found the No. 1 reason Canadians don’t buy produce more often is the price (39.5%). Other barriers to buying fruit and vegetables are “too much work to prepare” (30.5%), “not very tasty” (10.5%) and “not sure how to prepare/cook them” (8%).
“There is a perception that visiting the produce section is expensive,” says Sylvain Charlebois, director of the Agri-Food Analytics Lab. “If you’re not careful, you can pay a lot…but there are good deals out there.”
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