Packaged fresh fruits market revenue will grow 5.5% from 2021 to 2031

“According to a recent report by Fact.MR, a market research and competitive intelligence provider, sales of packaged fresh fruits are expected to close in on a valuation of US$ 19.8 Bn by 2031, rising at a CAGR of around 5.5% through the same time period.

As consumers become more conscious of the importance of environmental conservation, demand for environmentally friendly products is skyrocketing. Consumers today are willing to pay a premium for products that promote sustainability and are choosing environmentally friendly options.

Adulteration-free products are always what consumers look for, and fresh fruits are no exception. This is where suppliers’ ethical values come into play. Using artificial preservatives, coloring, or waxes to make fruits appear fresh is unethical and strictly prohibited by several national and international food safety organizations. Consumers are also more likely to choose unadulterated products that offer money for value.

Key takeaways from market study

Competition landscape

Top producers of packaged fresh fruits are focusing on offering products with various claims. Modern consumers are more likely to want to know where their products come from. Rapid urbanization and literacy have resulted in a more informed consumer than ever before.
The need to understand each product processing step and every additive used to provide the claimed quality is a direct result of the rising rate of disease prevalence among consumers and how they are attempting to prevent such occurrences. All of this is motivated by modern consumers’ desire for transparency and traceability in the foods that they consume.

*This article is excerpted from freshplaza.com website, published on 8th September 2022