With 3 billion litres in volume sales and $CAD 21 billion in value sales, the Canadian alcoholic beverages market is an enticing proposition for Small and Medium Exporters (SME’s) from developing countries. The market profile is changing, with wine and spirits categories offering attractive opportunities. However, developing a solid business case, encompassing all the components of the “Route-to-Market”, will be critical to implementing a successful market-entry into Canada. This will require understanding the role of the Liquor Boards, Agents and Suppliers, integrating Corporate Social Responsibility into export plans, and full compliance with import regulations.
Alcoholic Beverages
