Are you interested in sourcing high quality and unique gift items, home décor and fashion accessories?
Looking for products with an ethnic twist from regions far away unknown to your competitors?
This two-year pilot program known as the Canada-Peru Trade and Branding Initiative will launch four ambassador brands from Peruvian artisan communities in the North American market. The concept of consumer brands as ambassadors is central to the initiative’s micro-trade strategy, where small trade leads to bigger trade. The program’s theme of consumer diplomacy is a sign we are entering a new territory, one called the cultural economy.