Sourcing Superfood Grains from Developing Countries

Superfoods are produce items that are marketed for their strong health benefits due to a high concentration of natural vitamins and minerals. With health and well-being top of mind for today’s consumer, the global market for superfoods is projected to reach $130 billion by 2015. Within Canada, sales of functional foods (foods that offer health benefits) and natural health products have been steadily on the rise, reaching $11.3 billion in 2011. This market segment is poised for future growth- according to a 2015 survey by BrandSpark, 84% of Canadians say they are trying to make healthier food choices and 41% are willing to pay a premium for food with health benefits.

Are you looking to tap into the superfoods market? Consider the following sourcing opportunities for superfood grains from developing countries:
1. Quinoa
Quinoa is a grain crop originating from South America that is renowned as nutrient-rich, gluten-free and one of the only plants that is a complete protein source. Canadian imports of quinoa more than tripled over the past three years, reaching $60 million in 2014. Bolivia is the #1 source of quinoa to Canada, accounting for more than half of exports or $34 million in sales, followed by Peru at $24 million.

There are 13 exporters of quinoa currently registered in TFO Canada’s Foreign Supplier Database.2. Chia Seeds
Chia seeds are known for high levels of antioxidants, protein and omega-3 fatty acid content. Today, these seeds are a common health food additive for everything from cereals, to snacks, to shakes and beverages. The global market for chia seeds is experiencing double digit growth that is projected to reach $1.1 billion by 2020. While there is not yet an individual HS code to track imports of chia, research suggests that Canada carries more chia products than European markets. The top producing countries are Argentina, Bolivia, Peru and Ecuador.

There are 10 exporters of chia currently registered in TFO Canada’s Foreign Supplier Database.3. Teff
Teff is being heralded as the newest superfood grain. This gluten-free wholegrain is packed with high levels of calcium, vitamin C, fibre and protein. Teff originates from Ethiopia where it has been used for thousands of years to make traditional injera flatbread. The Ethiopian government recently announced plans to lift the current export ban on teff by fiscal year 2015/2016, under conditions to protect local supply. The country will cultivate 6,000 acres of land for a yield of 20ql to 30 ql of teff all of which will be exported, making teff a viable alternative superfood grain in 2016. Teff is already being carried in Canada by Walmart and Bulk Barn.Looking for other products?
To find more supply leads from developing countries, search TFO Canada’s Foreign Supplier Database. Here you can search for producers based on country, HS code or keyword and view company details as well as contact information.