Sourcing Superfood Grains from Developing Countries
Superfoods are produce items that are marketed for their strong health benefits due to a high concentration of natural vitamins and minerals. With health and well-being top of mind for today’s consumer, the global market for superfoods is projected to reach $130 billion by 2015. Within Canada, sales of functional foods (foods that offer health benefits) and natural health products have been steadily on the rise, reaching $11.3 billion in 2011. This market segment is poised for future growth- according to a 2015 survey by BrandSpark, 84% of Canadians say they are trying to make healthier food choices and 41% are willing to pay a premium for food with health benefits.
Are you looking to tap into the superfoods market? Consider the following sourcing opportunities for superfood grains from developing countries: