World Consumer Rights Day 2020: Every year March 15 is celebrated as World Consumer Rights Day to spread awareness about a consumer's rights and needs. It is an annual occasion, observed on a global level to protect the rights of consumers and to ensure that the consumer' are not subjected to market abuse or social injustice that may undermine their rights.
On this day, several countries hold events, conferences which deal with human rights. Sometimes, new ideas for protecting consumer rights are also announced. This year's celebrations will be more focused on ensuring sustainability to consumers.
World Consumer Rights Day 2020: Theme
Each year there is a specific theme to celebrate the World Consumer Rights Day which addresses different concerns regarding all consumers. According to the Consumers International organisation "the theme for World Consumer Rights Day 2020, 15 March 2020, will be The Sustainable Consumer’. The campaign will discuss the need for sustainable consumption globally, as well as highlighting the important role that consumer rights and protection can play." "Customers are the most important visitor on our premises, they are not dependent on us, we are dependent on them. They are not an interruption in our work. They are the purpose of it. They are not outsiders in our business. They are part of it; we are not doing them a favour by serving them. They are doing us a favour by giving us an opportunity to do so." Mahatma Gandhi
On the occasion of World Consumer Rights Day here are some interesting quotes by some prominent individual.
WORLD CONSUMER RIGHTS DAY 2020: HERE ARE SOME INTERESTING QUOTES ON CONSUMERS
- “You customer’s perception is your reality” – Kate Zabriskie
- “Your most unhappy customers are your greatest source of learning” – Bill Gates
- “A brand is nothing but an expression of the customer’s loyalty and trust” – Phil Dusenberry.
- “Your customer doesn’t care how much you know until they know how much you care” – Damon Richards
- “Customers don’t expect you to be perfect but they expect you to fix things when they go wrong” – Donald Porter.
- “Get closer than ever to your customers. So close that you tell them what they need before they realize it themselves”– Steve Jobs
- “For us our most important stakeholder is not our stockholders it is our customers. We are in business to serve the needs and desires of our core customer base.” – John Mackey
Importance of Consumer Rights Day
This day serves as an annual occasion undermining the rights of consumers is equal to social injustice. In India, National Consumers Right Day 2019 is observed on December 24 annually. Do you know what the Rights of Consumers in India are? The definition of a consumer right is the 'right to have information, the Ministry of Consumer Affairs, Food and Public Distribution have listed the following rights:
1. Right to Safety
2. Right to be Informed
3. Right to Choose
4. Right to be Heard
5. Right to seek Redressal
6. Right to Consumer Education.
History of World Consumer Rights Day
The idea of World Consumer Rights Day was inspired by President John F Kennedy. On March 15 1962, President John F Kennedy sent a special message to the US Congress formally addressing the issue of consumer rights. He was the first world leader to do so.
On April 9, 1985, the United Nations approved the general guidelines for consumer protection. In the year 1983, the first celebration of World Consumer Rights Day was marked. Since then, this day (World Consumer Rights Day) is celebrated annually on March 15.