Increasingly, consumers are seeking products that provide assurances about the ingredients or materials they contain, the working conditions of the producers, and their impact on the environment. Evolving consumer demand has generated exciting cross-sectoral opportunities for SME exporters in developing countries. The core purpose of this webinar is to provide exporters with an informed understanding of the benefits and challenges of attaining third-party certification. Exporters will develop their understanding of how their products may become certified by a third-party organization and why this certification may be strategic for market entry. Exporters will be made aware of the potentially opportunities of certifying their product, and also understand the associated challenges.

Presenters: Julie Francoeur (Fair Trade Canada) Jake Davignon (Rainforest Aliance)