Snacking tomato category continues to grow
“Back in 2018, a new variety of snacking tomatoes, Sweetpops, was launched. The variety is exclusively grown in Red Sun Farms’ high-tech greenhouses in Central Mexico. “They are cultivated year-round at our state-of-the-art facility,” says Harold Paivarinta with Red Sun Farms. “The ideal microclimates of Central Mexico provide the perfect environment for Sweetpops to thrive. Abundant sunshine enables the fruit to benefit from optimal conditions, allowing natural sugars to fully develop. This has resulted in an exceptional flavor that has made the variety an instant success in the market, and it quickly gained popularity.” To meet the growing demand for Sweetpops, the Red Sun Farms team continues to invest in increased high-tech greenhouse acreage.
Seed exploration trips
Retailers have an opportunity to choose from many different snacking tomato varieties. How do Sweetpops differentiate from other snacking tomato varieties? “It is truly all about the flavor,” commented Paivarinta. “We knew we had found something special when we discovered the variety on one of our seed exploration trips. Sweetpops possess an extraordinary level of sweetness, complemented by the perfect firmness, culminating in what we believe will be the most delectable tomato you have ever tasted.”
“While the choice of the seed variety is crucial in producing a high-flavor tomato, it is primarily the result of our skilled team of growers and crop care workers who employ meticulous growing and nurturing techniques in our greenhouses,” Paivarinta added. “As a result of their dedication and passion to provide the best-tasting greenhouse vegetables, we continue to receive great feedback from our customers.”
Evolving lifestyles drive demand
The snacking category is experiencing consistent growth year after year. As consumers’ lifestyles and preferences evolve, there is an increasing demand for convenient and enjoyable snacking options. “This trend reflects the changing dynamics of modern lifestyles, where individuals seek on-the-go, portion-controlled, and satisfying snack choices. The sustained growth of the category underscores its significance in meeting the evolving needs and preferences of consumers,” Paivarinta commented. To cater to the various needs and preferences, Sweetpops are available in two packaging options: a 10 oz. Topseal as well as a 1.5 lb Topseal bowl. “The smaller packaging option is perfect for individual servings or smaller gatherings while the larger package caters to those seeking a larger quantity and is available at club stores.”
In addition to Sweetpops, Red Sun Farms also offers Sweetpeps (mini sweet peppers) and Sweetpeaks (long sweet peppers).”
*This article is excerpted from freshplaza.com website, published 27th June 2023