Jordan’s farmers want to maintain momentum of produce export increase
“Jordan’s fresh fruit and vegetable exports increased 24 per cent in the first half of the year. Compared with 2022, the prospects of fruit and vegetable exports have brightened during the first six months of 2023, Agriculture Ministry’s Spokesperson Lawrence Al Majali revealed. The first half of 2023 saw 193,000 tons of fruit and vegetable exports, compared with 156,000 tons during the same period of last year.
“The surge in exports was driven by the ministry’s efforts to promote local agricultural products which eventually would lead to exploring different dimensions of the agriculture sector,” Majali said.
A farmer from the Jordan Valley recently stated that the country has the capacity to produce large quantities of different fruits and vegetables. “However, the agriculture sector is still impeded by the lack of proper marketing plans and strategies.”
The new surge in exports is a positive step forward that demands further improvement within the sector in order to harness the full export potential of local farmers’ produce, he added. It is also important to assist farmers and producers by familiarising them with the standards needed to enter new markets, he claimed.”
*This article is excerpted from freshplaza.com website, published 4th July 2023