Many people in the Arab world do not appreciate the artistry and talents needed in jewellery design, instead seeing design as a simple and effortless job, says Moroccan jewellery designer Hicham Aguedach.
Because of this lack of appreciation, most people in the Arab world do not evaluate art, he added. Aguedach is Artistic Director at haute couture jewellery makers Bachtale Jewellery and also lecturer in jewellery design at Casablanca’s Royal Academy of Traditional Arts.
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