According to Salesforce’s Q2 Shopping Index, digital commerce growth began to level out in the second quarter of 2021. After a 63% increase in the first quarter of 2021, global eCommerce sales growth fell to low single digits (3%) in the three months to June 30th.
Despite a global slowdown in growth, Salesforce claims that consumers “stayed online and continued to boost sales for retailers.” This is reflected in an increase in Average Order Value, which increased by 17% year over year to $90.64, despite a 1% decrease in the number of products ordered.
As some populations throughout the world return to socialising and travelling, online sales of luxury clothes, luxury handbags, and general handbags and luggage grew at the fastest rate this quarter. Meanwhile, Internet sales in the cosmetics and food and beverage industries have plummeted.
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