Grocery rewards programs most valued type of loyalty program among Canadians: Survey
“Givex Corp.’s 2023 Consumer Survey measured Canadians’ sentiments on dining out, loyalty programs and restaurant technology.
As food prices remain high, a new survey from Givex Corp. finds Canadians rank grocery rewards programs as the single-most valuable type of loyalty program.
The online e-commerce platform for gift cards and e-gift cards released its 2023 Consumer Survey Tuesday (May 9).
Almost all Canadians surveyed (98%) say they have used rewards or points from a loyalty program to make a purchase at least once.
The annual survey, which measures Canadians’ sentiments on dining out, loyalty programs and restaurant technology, polled more than 1,500 consumers in April 2023.
Grocery rewards programs were found to be particularly valuable to lower-income households (60%, compared to 50% of high-income households).
Over half (57%) of Canadians are a member of between two to four loyalty programs, and one-in-five is a member of at least five loyalty programs.
Twenty per cent of respondents say they use rewards or points from a loyalty program when making a purchase about once a month.
Canadians appear to be dining out less often this year compared to last year, both for sit-down restaurants (35%) and takeout and delivery (35%). But over one-quarter (28%) say that so far this year, they’re actually dining out more often than in 2022.
In addition, young Canadians (aged 18 to 34) are dining out more in 2023 (34%) than their older counterparts (compared to just 26% of those aged 35 to 54 and 27% of those 55 and older).
Nearly seven-in-ten (69%) say they feel comfortable using technology when dining at restaurants (such as the use of a mobile application to view a menu or order), up slightly from 2022.
In general, the comfort level with technology appears to be increasing amongst those between the ages of 18 to 54, Givex said.
Four-in-five Canadians say promotions such as “buy one, get one” (80%) and coupons or discounts (78%) make them more likely to dine out at a restaurant. Slightly over half (56%) say the same about loyalty programs.
Almost half (46%) of Canadians agree they’re more likely to order takeout/delivery at a restaurant if they offer a loyalty rewards program.”
*This article is excerpted from Canadiangrocer.com website, published 9th May 2023