The force of COVID-19 continues to spark creative ways to conduct business and meet consumers’ demands. Shopping behaviours are a testament that our “new normal” is a never-ending evolution, which makes the fast moving consumer goods (FMCG) landscape more interesting than it’s ever been. While the future may be uncertain, we do know there is a behavioural shift unfolding, which is being defined by an economic reset as consumers rethink how they shop and what they buy. The impact isn’t equal, as many of us reset our household needs and expectations. In Nielsen’s The Two Sides to Every Dollar You Sell report, we’ve highlighted four consumer trends defining future growth opportunities.
Read more here