The COVID-19 pandemic rapidly accelerated consumer interest in e-commerce and has made clear that the shift towards online grocery retail has staying power. The vast sums of capital that leading grocery retailers are pouring into investments in technology, fulfillment centres and omnichannel strategies are evidence enough; Walmart Canada plans to invest $3.5 billion over the next five years. Loblaw accelerated the opening of its micro-fulfillment centre in Toronto and expanded capabilities for its PC Express delivery service. Empire, owner of Sobeys and associated brands, launched Voilà, its online grocery delivery service ahead of schedule.
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