Newcomers to Canada are likely to choose Costco as their grocery store of choice, with its prices, product quality—and of course its beloved sampling program—all playing a role in their decision.
The findings are part of the ongoing Newcomers to Canada study by Toronto’s Solutions Research Group. They are based on a survey of 850 new Canadians who arrived in Canada after 2015, as well as 600 interviews with respondents from the general population.
Newcomer respondents also identified Walmart, Real Canadian Superstore, FreshCo and No Frills as their preferred destination for groceries.
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