“Being successful in the produce industry depends on forging and maintaining long-lasting relationships”

“Although the domestic US citrus season is still in full swing, Seven Seas Fruit is already looking forward to its 2023 spring South African season. For 20 plus years Seven Seas has proven itself successful importing the Big 5 labeled South African citrus into the U.S. The Big 5 label pays tribute to the five most famous species of animals in Africa, hinting at Seven Sea’s roots in South Africa. The country’s citrus season will kick off with soft citrus varieties in April, followed by grapefruit, lemons, and navel oranges. The season will cap off with the with Valencia varieties being shipped until October.

A significant portion of Seven Seas’ South African fruit is shipped to the United States. “That’s where we are headquartered and operate as part of the Tom Lange Family of Companies which provides Seven Seas with a tremendous access advantage,” says Greg Thorne, Seven Seas CFO.  In addition, the company ships citrus from South Africa to Europe, the Middle and Far East, as well as other countries on the African continent.”

Fruit Logistica Berlin
“With our citrus varieties shipping all over the globe and the season starting soon, we are looking forward to seeing our customers and potential customers at Fruit Logistica Berlin next month,” said Thorne. “With a reputation of being one of the premier global fresh produce shows, it is a key event for us and one that we have been exhibiting at for the past 15 years.”

Participation at the show provides us with access to a wide variety of industry players including production, distribution, as well as ancillary services. “Being successful in the produce industry depends, in large part, on forging and maintaining long-lasting relationships with customers, growers, and service providers. Our presence at Fruit Logistica Berlin gives us a valuable opportunity to connect face-to-face with existing global business partners as well as to showcase our offerings to new potential business partners.”

*This article is excerpted from freshplaza.com website, published 18th January 2023