Non-GMO Project debuts label highlighting foods without ultra-processed ingredients

The organization said the packaging classification could help consumers identify better-for-you food and beverages.

Dive Brief:

The Non-GMO Project announced the introduction of Non-UPF Verified, a label for foods without ultra-processed ingredients.
In the press release, the nonprofit organization pointed to internal research that found 85% of consumers want to avoid ultra-processed foods. The Non-GMO Project said avoiding these foods can be overwhelming or challenging for people looking to make healthier choices.
The National Institute of Health defined ultra-processed in 2019 as foods that modify the nutritional content of their ingredients to boost their profitability, convenience and shelf life.

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