Wellness, Emotions Fuel Snacking Trends
In just a few years, consumer snacking has completely transformed. Current trends in the space explore nutrient density and one’s emotional and social connection to food at a level heretofore unprecedented.
“Ten to twenty years ago the concept of wellness and health focused on the physical side. You probably remember having the servings of fruits and vegetables, and grains,” said Food Institute CEO Brian Choi in a webinar about how consumers are snacking today, “That’s really evolved to today.
The webinar, titled “Snacking Smarter: Consumer Trends and Product Solutions,” explored the fundamental drivers of snacking behavior and how the future of health and wellness is informing the product development, marketing, and merchandising of snack items. Bill Waltzek, senior customer marketing manager at ingredient manufacturer Glanbia Nutritionals, and Julie Murphy, director of insights at data analytics firm Brightfield Group, discussed what this means for the future of the category.
To read the full article, please visit Wellness, Emotions Fuel Snacking Trends – The Food Institute. Published on October 2, 2024.