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Home > About TFO Canada

Webinars and Multimedia

TFO Canada Webinars TFO Canada produces a regular schedule of live webinars on a range of subjects, from an introduction to our online services, to specific Canadian market entry topics presented by industry experts. If you missed one of our live webinars, we have made a selection of them available here that you may view any time. Select a category and link below to launch a recorded presentation, which will open in a new window.



Upcoming Webinars

There are no webinars currently scheduled. Please check back soon.

Recorded Webinars


As part of TFO Canada's communications materials we will periodically release short podcasts on topics around International Trade and Development particularly focusing on Women In Trade.  Our first ever mini podcast features Her Excellency Fatima Braoulé Meite, Ambassador to the Republic of Mali in Canada, in this mini podcast's she discusses women's role in trade, the challenges they are facing during the COVID-19 pandemic and the supporting role of TFO Canada in helping women navigate the Canadian and international markets. 
This episode is in French.

As part of TFO Canada's communications materials, we will periodically release short podcasts on topics around International Trade and Development particularly focusing on Women In Trade.  Our second mini-podcast features our Executive Director Steve Tipman.  In this mini podcast's Steve discusses Women's role in trade, The Strategic Development Goals (and International Development Week in Canada) the challenges Women exporters are facing during the COVID-19 pandemic and the supporting role of TFO Canada in helping women navigate the Canadian and international markets. This episode is available in English and French.


Women in Trade

Key Learning Outcomes Include:

1.1 The complexity and challenges to export under the COVID-19 pandemic

1.2 What are the lessons learned for women exporters?

1.3 How to minimize risks better

Speakers: Stephanie Sherrod - VP of Programming OWIT

Andrea Ewart - Global Law Expert, customs, and trade

Iffah Sa’aidah - Commercial Attaché, Embassy of Indonesia

Audrey Ross - Logistics & Customs Specialist, Orchard Custom Beauty

Lily Flores - Director of Procurement - New Alasko L.P.

Are you a women entrepreneur who has always wanted to learn how to protect your Intellectual Property in Canada? Then this is the webinar for you!
Learn the differences between: Trade Secrets, Patents, Industrial Designs, Trademarks and Copyrights.
Learn what is an Intellectual Property Strategy, and how to create one of your own. 
Learn about the resources available to you as a women entrepreneur from the Canadian Intellectual Property Office.
Presenter: Caroline Lefebrve, Business and Partnership Development Officer, Canadian Intellectual Property Office (CIPO)

Susan Baka, TFO Canada Associate and owner and president of Bay Communications & Marketing Inc. provides tips for women exporters about how to be effective in the Canadian business culture, how to represent your companys products and services when interacting with Canadian buyers, how to prepare for a Trade Show and follow-up successfully after the Trade Show. Her tips are helpful for all SME exporters!

Here is the link to the recording:


Are you a woman entrepreneur unable to get your products into your sectors’ distribution chain or supply chain? SheTrades Platform may be a solution for you and your business!

SheTrades is a web and mobile application that provides women entrepreneurs around the world a unique platform to connect to markets. At SheTrades, women entrepreneurs are able to share information about their companies, increase visibility, expand networks, connect and internationalise.

ITC’s SheTrades Platform benefits women entrepreneurs by:

  • Lets the market know what their companies have to offer
  • Enables them to find new business and partnership opportunities
  • Matches them with companies that have complimentary interests
  • Provides the latest technology but simple to use. Quick information at their fingertips all the time!

Speaker: Ms. Vanessa Erogbogbo, Head of Women and Trade Programme, International Trade Centre

Webinar presentation: How women entrepreneurs can leverage the benefits of the AfCFTA agreement.

Nadira Bayat and Aissatou Diallo
Gender and Trade Experts
African Trade Policy Centre
United Nations Economic Commission for Africa (ECA), https://www.uneca.org/
Presented in partnership with TFO Canada, https://www.tfocanada.ca/


TFO Canada Online Services

Are you interested in exporting to the Canadian market?
Do you need a one-stop source of information to plan your entry into this marketplace?
If you have answered yes to these questions, then the TFO Canda Online Services Webinar is for you.
Learn how to navigate our website to find information you need to create a strategic export plan and search for Canadian importers of your goods. Understand the value of uploading your export offers into our suppliers' database and where to find sector specific information.
Presentation by Clarecia Christie, Project Manager, Trade Information Services.

Canadian Market Access Information

Are you aware that your company owns multiple intellectual property?

What about the new technology you are developing? Your product names and logos? Have you developed a new design? Do you develop web content? All those must be protected and could easily become your most valuable asset. Learn more on patents, trade-marks, industrial design, copyrights and trade secrets.

Speaker: Caroline Lefebrve, Business and Partnership Development Officer, Canadian Intellectual Property Office (CIPO)

The webinar will cover:

  • EFFECTS OF CODV19 ON IMPORTED PRODUCE MARKET IN CANADA: Changing the world order; socio economic impact on suppliers and markets; new food priorities
  • ACTIONS TO TAKE POST CODV19: Canada is still a valuable market for importing produce; having GAP is a must; having the best quality possible; price competition; online sales

Speaker: Charles Beresford

Are you looking to get your product on Canadian grocery shelves?

The Canadian grocery market is a multi-billion dollar industry that includes supermarkets, mass merchandisers, and independent grocers. Join us for a Webinar by the Canadian Federation of Independent Grocers on its activities with respect to Canada's only grocery-focused trade show and conference, Grocery Innovations Canada. Find out more about the grocery market in Canada, how the Grocery Innovations Canada show can help build your business, and how the show offers opportunities to expand into Canada.

Speakers: Nancy Kwon, Communications & Marketing Director, and Rolster Tailor,  Sales Manager, from the Canadian Federation of Independent Grocers.

Are you interested in exporting personal care products to Canada?

Join us for insight and advice from industry expert of the Canadian Cosmetic, Toiletry and Fragrance Association, Canada's leading trade association for personal care products. The presentation provides an overview of regulations for personal care products in Canada, including different requirements for products classified as cosmetics, drugs or natural health products under Canadian legislation.

Speaker: Darren Praznik, President & CEO of the Canadian Cosmetic, Toiletry and Fragrance Association (CCTFA)

Are you interested in entering Canada's alcoholic beverages market?

The Canadian market for alcoholic beverages is a multi-billion dollar industry concentrated mainly in wines and spirits. Join us for a webinar with Paul Miles of  Independent Wine Education Guild (IWEG) Drinks Academy, who will guide you through all phases of the route-to-market including market share; role of agents, suppliers and liquor boards; and main players.

Speaker: Paul Miles, Executive Director, IWEG Drinks Academy in Toronto

You are thinking of doing business in Canada or are already here?

Your company develops technology and you wish to control its use, sale and manufacturing in Canada? You wish to learn more about the value of a patent? Learn more about the patent application process in Canada.

Speaker: Christopher Fitz-Hardy, Patent Examiner, Mechanical Division, Canadian Intellectual Property Office (CIPO)

Do you have a natural health product that you are interested in exporting to Canada?

Does it make health claims for its users?

Join TFO Canada as we host Marina Kraychik and Jenny Schuller from the Natural and Non-prescription Health Products Directorate (NNHPD) of Health Canada for a webinar on the regulations for importing natural health products into the Canadian market. The webinar will provide a clear picture of natural health products and non-prescription health products as defined by Health Canada.

Speakers: Marina Kraychik, Senior Regulatory Affairs Officer, NNHPD and Jenny Schuller, Regulatory Project Officer, NNHPD

Do you export Halal products? Are you interested in the Halal market in Canada?

Rising purchasing power and globalization of Muslim communities has increased the demand for Halal products in Canada. This webinar explores Canadian consumer trends in the Halalproducts industry and identifies some sectors exporters can explore in the Canadian market.

  • Customs issues and any changes,
  • Canadian ports and Canadian airports for ocean and air shipments,
  • Impacts on ocean carriers and air carriers
  • Essential services in Canada, which businesses still operate
  • Challenges in the warehousing, logistics and trucking industry
  • Legal Issues: Incoterms and force majeure
  • Impacts of Canada-US business.

Speaker: Christian Sivière from  Solimpex Montréal & Ottawa. 

Through this webinar participants will gain a better understanding of what is happening in the expectations of consumers, retailers, and food service providers.  This webinar will also provide an insight into the unique business and regulatory requirements for doing business in the Canadian market including food safety, customs, labelling, produce identification and traceability requirements.

Key Learning Outcomes Include:

  • How shifting demographics are changing the choices of the Canadian consumer.
  • The keys factors that influence Canadian consumer purchasing decisions.
  • How you can make sure your product ready for the Canadian market

Speakers: Ron Lemaire, President, CPMA and Jane Proctor, VP, Policy & Issue Management, CPMA

Route to the Canadian Marketplace

Are you interested in understanding why CSR performance is important in international trade?

Do you have questions about how to effectively implement and communicate your CSR strategy?

This webinar will provide SMEs exporting to Canada with information and resources to better understand, document and communicate their social and environmental performance. It will provide an overview of how purchasers and regulators in Canada are defining and evaluating social and environmental performance, so that SME exporters can meet those expectations and ensure continued access to the Canadian marketplace.

Speaker: Kevin Brady, Founder and Director of the management consulting firm Five Winds International and Director of Sustainable Enterprise Consulting

TFO Canada invites you view the webinar “Food Safety Systems: A Competitive Edge for Suppliers”. Listen and learn from Mark FeDuke,  Director of Operations and Regulatory Affairs at VLM Foods Inc. a leading global frozen food vendor, processor, marketer and innovator of frozen fruits & vegetables, animal proteins and ancient grains. This webinar will provide you with an understanding of food safety systems recognition, BRC audits and a brief look at prevention control plan (PCP).

Are you an exporter of fresh fruit or vegetables looking for buyers in Canada?

Do you need information on how to protect yourself against potential contract and payment issues?

Join TFO Canada as we host Jaime Bustamante from the Dispute Resolution Corporation (DRC) for an interactive Webinar on the alternative dispute resolution system in Canada. The DRC is a recognized non-government body that represents 90% of Canadian companies in the fresh produce industry. With a mandate to harmonize trade, the DRC provides timely and cost-effective dispute settlement services to its members of growers, shippers, wholesalers and importers. Learn how exporters can benefit from these services to better protect themselves when exporting to Canada.

 Speaker: Jaime Bustamante, Trading Assitance Manager, Dispute Resolution Corporation

Presented by: Christian Sivière

Key Learning Outcomes Include:

  • The pandemic and the Suez Canal blockage highlight the complexity and the fragility of global supply chains.
  • What are the impacts and lessons learned for exporters and importers?
  • How can we limit our exposure and manage risks better?

Are you a small or medium sized exporter with created, designed or invented processes, services, works or products?

Do you have questions about how to adhere to Canada's laws and regulations for copyright, trademark, and patents?

Let us help you demystify the Canadian market for Intellectual Property (IP) of inventions, creations and designs! The webinar will provide an overview of IP as a discipline and explain the different types of IP recognized internationally, including copyright, trademarks, and patents. The relevance of IP to exporters to Canada, such as taking the right steps to register inventions in Canada to protect works, will also be addressed.

Speakers: Lorraine Fleck and Yuri Chumak, Founding Partners of Fleck & Chumak LLP, an IP boutique law firm based in Toronto

  • Understanding digital marketing trends in North America- Email marketing, social media, websites, customer data collection
  • Recognizing COVID-19 impacts - online platforms, need for e-commerce
  • Creating website content that works
  • Incorporating e-commerce - benefits, best practices, keeping costs down

Presenter: Susan Baka

Did you know that Canada recently adopted stronger laws on combating the entry of counterfeit goods across its borders?

How does this new legislation affect exporters and what steps can you take to make sure you are compliant? What can you do if you suspect others are pirating or copying your own labels, designs or packaging for products sold in Canada? This Webinar will
 walk you through changes and requirements under the new Combating Counterfeit Products Act, in effect as of January 1, 2015.

Speaker: Sergeant Jeffrey Karran, Intellectual Property Rights Crime Federal Coordinator, Royal Canadian Mounted Police (RCMP)

Steps to Exporting to Canada

Learn how to leverage the Patent Cooperation Treaty (PCT) and the Patent Prosecution Highway (PPH) programs to save you time and money.

Seeking patent protection in multiple countries can become complex and tedious. Fortunately, some mechanisms and processes have been implemented to assist you. Because it is important to secure all your markets, you must determine where you wish to conduct business and where to apply for patent protection.

Speaker: Christine Lord, Patent Examiner, Mechanical Division, Canadian Intellectual Property Office (CIPO)

CFIA-AIRS is the automated import reference system of the Canadian Food Inspection Agency (CFIA).

The purpose of the AIRS is to provide accurate and timely information on import requirements. The application uses a question and answer approach to guide the user through a series of questions about the Harmonized System (HS) Codes, origin, destination, end use and miscellaneous qualifiers of the product they wish to import.

NOTE: The AIRS has been prepared for the convenience of reference only and has no official sanction. For all purposes of interpreting and applying the law, users should consult the Acts as passed by Parliament.

Market volatility can generate various outcomes to exchange rates resulting in potential risk to your business and your bottom line. As importers, the goal is to develop a risk management strategy to minimize the consequence of currency volatility to control costs and to help you optimize your international payables. Please join us for an educational conversation on Currency, Risk Management & International Payments.

Speaker: Marco Medeiros is a Forex Hedging Consultant at Western Union Business Solutions.  A CPA, CMA professional and active Treasurer for the Hamilton Literacy Council.

How can you turn trade show participation into a successful endeavour?

It's a new year and you are rolling out market access plans to promote your products during the busy trade show season. How can you set yourself up for success at the show? What should you do before, during and after the show to get the best results for your company? Join TFO Canada's Webinar to learn about tried and tested tips on how to effectively prepare for trade show participation. Learn how to manage your time, understand booth etiquette, and develop a practical checklist to keep you on track for success.

Speaker: Clarecia Christie, Project Manager and Team Lead for Trade Information Services, TFO Canada

Do you want to learn more about:

  • The types of buying scenario within the food industry?
  • Possible contractual arrangements between retail B2B buyer and exporter?
  • Ad planning for retail?
  • Customer satisfaction role in the buying process?
  • Negotiating for Win/Win?

Then this is the webinar for you! Listen to it now!

Are you a small or medium enterprise in the agriculture or forestry sectors? Are you trying to grow your business and are looking for sources of funding?
TFO Canada in partnership with the Finance Alliance for Sustainable Trade (FAST) invites you to participate in an upcoming webinar on FAST’s new Platform AXiiS - Access and eXchange for Impact Investment and Sustainability. Through AXiiS, small holder producers, cooperatives, private companies, processors will have the possibility to search for financial products and services, tailored by sector and country, in order to grow and expand their businesses.

Speakers: Matt Whiteman, Project Manager for FASTS's activities in the Caribbean Region and Clarecia Christie, Project Manager, Trade Information Services, at TFO Canada.

Are you an exporter or an importer of fresh and processed fruits and vegetables? Are you aware of proposed regulatory changes being recommended by the Canadian Food Inspection Agency (CFIA) on market access of these goods? 

On January 20, 2017 the proposed Safe Food for Canadians Regulations (SFCR) were published in Canada Gazette, Part I (CGI) which marked the start of a 90-day public consultation. The proposed SFCR introduces modern food safety requirements for businesses that import food, or prepare food to be exported or sold across provinces. Importers and exporters are among the stakeholders who are invited to submit feedback on the proposed regulations visit www.inspection.gc.ca/safefood for additional information.

Increasingly, consumers are seeking products that provide assurances about the ingredients or materials they contain, the working conditions of the producers, and their impact on the environment. Evolving consumer demand has generated exciting cross-sectoral opportunities for SME exporters in developing countries. The core purpose of this webinar is to provide exporters with an informed understanding of the benefits and challenges of attaining third-party certification. Exporters will develop their understanding of how their products may become certified by a third-party organization and why this certification may be strategic for market entry. Exporters will be made aware of the potentially opportunities of certifying their product, and also understand the associated challenges.

Presenters: Julie Francoeur (Fair Trade Canada) Jake Davignon (Rainforest Aliance)  




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