The real rise of the ‘Buy Canadian’ consumer

New research from NIQ shows how trade tensions are reshaping shopper behaviour—and what it means for retailers and brands.

With U.S. tariffs and political tensions still an ongoing concern, Canadian consumers are drawing a clear line—in the grocery aisle. New research from NIQ found that nearly half of Canadians are taking a stand—from boycotting U.S.-made goods to choosing Canadian products, even when they’re not the easiest or cheapest option.

In this Q&A, Mike Ljubicic, managing director at NIQ Canada, shares insights from NIQ’s latest studies—Trade tensions and the rise of the Buy Canadian consumer and Made in Canada: How are Canadians responding to U.S. tariffs? 

He discusses how both U.S. and Canadian brands are impacted, what strategies they can adopt, and why this isn’t just a passing moment for the maple leaf.

To read the full article, please visit The real rise of the ‘Buy Canadian’ consumer | Canadian Grocer Published on May 30, 2025.