Peak volumes of Moroccan stone fruit arrive on the market

The stone fruit season in Morocco is progressing, with the harvests in Taroudant and Marrakech gradually giving way to those in Meknes. Most of the national production is now concentrated in the Meknes/Saïss region, making it a good indicator of the state of the sector nationwide. Othman Michbal, the deputy general manager of Les Domaines Zniber, one of the country’s longest-standing growing exporters, shares his thoughts on the current season.

A difficult period for the sector, but the picture is not entirely bleak
The stone fruit industry is experiencing a challenging period. Water scarcity is exhausting growers, and rising temperatures and increasingly frequent climate disasters are making production risky. Phytosanitary treatment is no longer evident at a time when consumers and decision-makers are turning away from the use of chemicals. Other urgent and latent challenges are also emerging, and growers must demonstrate agronomic prowess and expertise to push forward the limits of quality while navigating a delicate balance. However, the sector benefits from a steadily growing foreign market and a local market heavily contingent on supply and demand.

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