The 2023 Fruit and Vegetable Market Information Paper developed by the Trade Facilitation Office of Canada (TFO Canada) is a treasure trove of information designed to provide relevant intelligence about the Canadian market for would be exporters in the fresh produce industry operating in TFO Canada member countries. Beginning with an extensive review of trade data for pertinent products and categories that are currently being imported into Canada, TFO Canada partners will be able to gauge the country’s needs and match them with products they can supply to satisfy those needs. Also in the publication’s opening section, readers can learn about current events and trends that have so far shaped the market this decade. This section includes a review of COVID 19’s impact, the role of gender equality, plus various other opportunities open to Canadian produce merchants.
The publication continues with a discussion on the winning strategies importers can employ to secure business in Canada. This section includes:
- Analyses on average prices on key commodities
- A deep dive into Canada’s need for quality produce, including a discussion on grading, standards and the certification requirements of Canadian buyers
- An introduction to the unique labelling requirements of produce sold in Canada
- A discussion on the transport, storage and packaging expectations of Canadian buyers
The next section of the Market Information Paper contains a broad outline of the type of produce buying organizations in Canada. On these pages importers from TFO Canada member countries will learn about the major supermarket companies operating in Canada as well as the numerous other types of intermediaries involved in buying and selling produce. Readers will learn the differences between a broker, importer and wholesaler plus get a sense of the other avenues to sell fresh produce including processors, food service operators and online services. Importantly, this section ends with a listing of the key trade shows that importers can exhibit at or attend in the hopes of meeting Canadian produce buyers.
The final section in the 2023 Fruit and Vegetable Market Information Paper deals with various Canadian trade practices ranging from tariffs and regulations to key protective legislation, the competitive environment in Canada and the importance of corporate social responsibility. This report is vital reading for any fruit or vegetable supplier from TFO Canada member countries interested in doing business in the lucrative Canadian market.