Having determined that you are ready to export (through the Export Readiness Quiz), the next step is to begin your export planning. When your company decides to look towards foreign markets for selling your product(s) you need to make an Export.
Trade Fairs
Whether participating as a visitor or an exhibitor, international trade fairs can be a useful source of market intelligence and can provide exposure of your company and products to buyers, agents and distributors.
EXPORTER MISSIONS
An Exporter Mission can also be an excellent way of promoting and selling your products in the target market. While the main objective of an exporter mission is to establish contacts which lead eventually to firm commercial cooperation with buyers,another important objective is to learn more accurately about the market, and how to approach it, by experiencing it firsthand. Indeed, participants should approach a mission with a view to the long term and focus on market research, developing your market plan and establishing working relations with Importers and industry members.
IMPORTER MISSIONS
Place refers not only to the target market for your goods but to all the variables involved in selecting the best way (or distribution channel) of getting your product to the buyer. At some point the responsibility for placement, marketing and promotion of your products will shift more to your partner’s area of responsibility. Therefore, selecting the best distribution channel is a very important part of any marketing process. This is even more so in a foreign market where you will need to rely on all of your market intelligence when coming to the vital decisions regarding the appropriate market channel.