According to Mehdi Benchekroun, CEO of DMB & Co, the cool temperatures in northern Morocco have impacted soft fruits: “We’re seeing a delay in the ripening of fruits such as blueberries. We were expecting to reach large harvest volumes in January-February, and it’s now shifted to March.”

The exporter dismisses concerns about the impact on quality: “Many growers have recently replaced their plantations with premium varieties. The general strategy is to move upmarket and ensure that Moroccan origin stands out for its quality. The health authorities, ONSSA, play an important role in ensuring that blueberries produced in Morocco are as safe and up to standard as those produced in Europe. Climate change remains an uncertain parameter, but I don’t think its impact will go beyond a delay in peak harvests, and we’ll be back on the market very soon.”

To read the full article, please visit Cool temperatures delay peak harvests of Moroccan blueberries. Published on February 21, 2025.