Selling in a New World: It’s All About Digital Marketing

Selling in a New World: It’s All About Digital Marketing

  • Understanding digital marketing trends in North America- Email marketing, social media, websites, customer data collection
  • Recognizing COVID-19 impacts – online platforms, need for e-commerce
  • Creating website content that works
  • Incorporating e-commerce – benefits, best practices, keeping costs down

Presenter: Susan Baka