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Home > About TFO Canada

Webinars

TFO Canada Webinars TFO Canada produces a regular schedule of live webinars on a range of subjects, from an introduction to our online services, to specific Canadian market entry topics presented by industry experts. If you missed one of our live webinars, we have made a selection of them available here that you may view any time. Select a category and link below to launch a recorded presentation, which will open in a new window.

 

 

Upcoming Webinars


Register for one of our upcoming webinars to learn more about the Canadian market and TFO Canada's services.

Oct 12, 2017 - Cmo navegar los servicios en lnea de TFO Canada

Nov 16, 2017 - The Value of Having Certifications

Dec 7, 2017 - Navigating TFO Canada's Online Services

Recorded Webinars

TFO Canada Online Services


Are you interested in exporting to the Canadian market?
Do you need a one-stop source of information to plan your entry into this marketplace?
If you have answered yes to these questions, then the TFO Canda Online Services Webinar is for you.
Learn how to navigate our website to find information you need to create a strategic export plan and search for Canadian importers of your goods. Understand the value of uploading your export offers into our suppliers' database and where to find sector specific information.
Presentation by Clarecia Christie, Project Manager, Trade Information Services.


Êtes-vous intéressé par le marché canadien pour vos exports?

Êtes-vous à la recherche d'une source d'information fiable pour planifier votre entrée dans ce marché?   

Si vous avez répondu oui à ces questions, le webinaire Services en ligne de TFO Canada est fait pour vous. Apprenez à naviguer notre site Web qui vous fournira tous les renseignements et outils pour bien vous préparer à accéder au marché canadien.


Présentatrice : Amandine Gakima, Gestionnaire de projet (Afrique et Caraïbes)


Le pouvoir de l’information à portée de main!

Si vous exportez au Canada pour la première fois, nul doute que vous vous posez beaucoup de questions. Quel taux tarifaire s’applique à mon produit? À quels règlements devrai-je me conformer? Comment puis-je trouver des acheteurs potentiels et quel type de concurrence vais-je subir?

TFO Canada vous propose un accès permanent aux informations grâce à son ensemble d’outils d’aide au commerce destinés aux exportateurs. Prenez part à notre webinaire interactif qui vous expliquera progressivement l’utilisation de nos outils pour le commerce pour trouver des renseignements stratégiques qui s’appliquent à votre produit au Canada. Ces quatre outils sont directement reliés aux ressources du gouvernement du Canada et vous permettront de trouver des informations sur la taille du marché, la concurrence, le taux tarifaire, les règlements et les principaux importateurs de votre produit au Canada. Chaque outil est gratuit et disponible en ligne au www.tfocanada.ca. Ensemble, faisons grandir votre entreprise à l’aide d’informations exactes sur la stratégie d’accès au marché canadien.

Outils d’aide au commerce pour les exportateurs :

  1. Outil de recherche des tarifs : Trouvez le taux tarifaire qui s’applique à votre produit

  2. Données sur le commerce en direct : Taille du marché canadien et dynamique de la concurrence

  3. Base de données des importateurs canadiens : Identifiez les acheteurs potentiels au Canada

  4. Système automatisé de référence à l’importance : Règlements canadiens régissant les produits importés

 


¿Está usted interesado en exportar al mercado canadiense? ¿Necesita una fuente confiable de información para planificar su entrada en este mercado? Si ha contestado sí a estas preguntas, entonces el webinar Servicios en línea de TFO Canadá es para usted. Aprenda a navegar nuestro sitio web para encontrar la información que necesita para crear un plan estratégico exportador y buscar importadores en Canadá. Esta presentación está a cargo de Marysabel Gonzalez, Gerente de Proyectos para América Latina y el Caribe.
Este webinar fue impartido el 6 de Abril del 2017.

Canadian Market Access Information


Are you aware that your company owns multiple intellectual property?

What about the new technology you are developing? Your product names and logos? Have you developed a new design? Do you develop web content? All those must be protected and could easily become your most valuable asset. Learn more on patents, trade-marks, industrial design, copyrights and trade secrets.

Speaker: Caroline Lefebrve, Business and Partnership Development Officer, Canadian Intellectual Property Office (CIPO)


Learn how to leverage the Patent Cooperation Treaty (PCT) and the Patent Prosecution Highway (PPH) programs to save you time and money.

Seeking patent protection in multiple countries can become complex and tedious. Fortunately, some mechanisms and processes have been implemented to assist you. Because it is important to secure all your markets, you must determine where you wish to conduct business and where to apply for patent protection.

Speaker: Christine Lord, Patent Examiner, Mechanical Division, Canadian Intellectual Property Office (CIPO)


CFIA-AIRS is the automated import reference system of the Canadian Food Inspection Agency (CFIA).

The purpose of the AIRS is to provide accurate and timely information on import requirements. The application uses a question and answer approach to guide the user through a series of questions about the Harmonized System (HS) Codes, origin, destination, end use and miscellaneous qualifiers of the product they wish to import.

NOTE: The AIRS has been prepared for the convenience of reference only and has no official sanction. For all purposes of interpreting and applying the law, users should consult the Acts as passed by Parliament.


You are thinking of doing business in Canada or are already here?

Your company develops technology and you wish to control its use, sale and manufacturing in Canada? You wish to learn more about the value of a patent? Learn more about the patent application process in Canada.

Speaker: Christopher Fitz-Hardy, Patent Examiner, Mechanical Division, Canadian Intellectual Property Office (CIPO)


How can you make sure your products and services are well protected in Canada?

Do you know the difference between a company name and a trade-mark? Do you know that trade-marks (name, logos, slogans, sounds, shapes, etc…) could become your most valuable asset? Learn more about the trade-mark application process in Canada.

Speakers: Kimberley Baillie and Jordan Doyle, Policy and Training Officers, Canadian Intellectual Property Office (CIPO)


Are you a small or medium sized exporter with created, designed or invented processes, services, works or products?

Do you have questions about how to adhere to Canada's laws and regulations for copyright, trademark, and patents?

Let us help you demystify the Canadian market for Intellectual Property (IP) of inventions, creations and designs! The webinar will provide an overview of IP as a discipline and explain the different types of IP recognized internationally, including copyright, trademarks, and patents. The relevance of IP to exporters to Canada, such as taking the right steps to register inventions in Canada to protect works, will also be addressed.

Speakers: Lorraine Fleck and Yuri Chumak, Founding Partners of Fleck & Chumak LLP, an IP boutique law firm based in Toronto


How can you turn trade show participation into a successful endeavour?

It's a new year and you are rolling out market access plans to promote your products during the busy trade show season. How can you set yourself up for success at the show? What should you do before, during and after the show to get the best results for your company? Join TFO Canada's Webinar to learn about tried and tested tips on how to effectively prepare for trade show participation. Learn how to manage your time, understand booth etiquette, and develop a practical checklist to keep you on track for success.

Speaker: Clarecia Christie, Project Manager and Team Lead for Trade Information Services, TFO Canada



Do you export Halal products? Are you interested in the Halal market in Canada?

Rising purchasing power and globalization of Muslim communities has increased the demand for Halal products in Canada. This webinar explores Canadian consumer trends in the Halalproducts industry and identifies some sectors exporters can explore in the Canadian market.


Are you an exporter or an importer of fresh and processed fruits and vegetables? Are you aware of proposed regulatory changes being recommended by the Canadian Food Inspection Agency (CFIA) on market access of these goods? 

On January 20, 2017 the proposed Safe Food for Canadians Regulations (SFCR) were published in Canada Gazette, Part I (CGI) which marked the start of a 90-day public consultation. The proposed SFCR introduces modern food safety requirements for businesses that import food, or prepare food to be exported or sold across provinces. Importers and exporters are among the stakeholders who are invited to submit feedback on the proposed regulations visit www.inspection.gc.ca/safefood for additional information.


Did you know that Canada recently adopted stronger laws on combating the entry of counterfeit goods across its borders?

How does this new legislation affect exporters and what steps can you take to make sure you are compliant? What can you do if you suspect others are pirating or copying your own labels, designs or packaging for products sold in Canada? This Webinar will
 walk you through changes and requirements under the new Combating Counterfeit Products Act, in effect as of January 1, 2015.

Speaker: Sergeant Jeffrey Karran, Intellectual Property Rights Crime Federal Coordinator, Royal Canadian Mounted Police (RCMP)

Route to the Canadian Marketplace


Are you interested in understanding why CSR performance is important in international trade?

Do you have questions about how to effectively implement and communicate your CSR strategy?


This webinar will provide SMEs exporting to Canada with information and resources to better understand, document and communicate their social and environmental performance. It will provide an overview of how purchasers and regulators in Canada are defining and evaluating social and environmental performance, so that SME exporters can meet those expectations and ensure continued access to the Canadian marketplace.

Speaker: Kevin Brady, Founder and Director of the management consulting firm Five Winds International and Director of Sustainable Enterprise Consulting


Es usted un exportador de frutas o hortalizas frescas buscando compradores en Canadá?

Necesita información sobre cómo protegerse al enfrentar problemas de contratos y pagos?


Únete a TFO Canadá en un Webinar interactivo conducido por Jaime Bustamenta de La Corporación de Solución de Controversias sobre Frutas y Hortalizas (DRC, por su sigla en inglés). El Webinar se trata del sistema alternativo de solución de controversias en Canadá. La DRC es una organización no-gubernamental que representa el 90% de empresas Canadienses en la industria de frutas y hortalizas. Con un mandato para armonizar el comercio, la DRC proporciona servicios de solución de controversias oportunas y rentables para sus miembros de productores, transportistas, mayoristas e importadores. Aprenda cómo los exportadores pueden beneficiarse de estos servicios a protegerse mejor cuando se exporta a Canadá.

El ponente: Jaime Bustamante, Gerente de Asesoría Comercial, Corporación de Solución de Controversias sobre Frutas y Hortalizas (DRC)


Are you an exporter of fresh fruit or vegetables looking for buyers in Canada?

Do you need information on how to protect yourself against potential contract and payment issues?

Join TFO Canada as we host Jaime Bustamante from the Dispute Resolution Corporation (DRC) for an interactive Webinar on the alternative dispute resolution system in Canada. The DRC is a recognized non-government body that represents 90% of Canadian companies in the fresh produce industry. With a mandate to harmonize trade, the DRC provides timely and cost-effective dispute settlement services to its members of growers, shippers, wholesalers and importers. Learn how exporters can benefit from these services to better protect themselves when exporting to Canada.

 Speaker: Jaime Bustamante, Trading Assitance Manager, Dispute Resolution Corporation


Are you looking to get your product on Canadian grocery shelves?

The Canadian grocery market is a multi-billion dollar industry that includes supermarkets, mass merchandisers, and independent grocers. Join us for a Webinar by the Canadian Federation of Independent Grocers on its activities with respect to Canada's only grocery-focused trade show and conference, Grocery Innovations Canada. Find out more about the grocery market in Canada, how the Grocery Innovations Canada show can help build your business, and how the show offers opportunities to expand into Canada.

Speakers: Nancy Kwon, Communications & Marketing Director, and Rolster Tailor,  Sales Manager, from the Canadian Federation of Independent Grocers.

Are you interested in exporting personal care products to Canada?

Join us for insight and advice from industry expert of the Canadian Cosmetic, Toiletry and Fragrance Association, Canada's leading trade association for personal care products. The presentation provides an overview of regulations for personal care products in Canada, including different requirements for products classified as cosmetics, drugs or natural health products under Canadian legislation.


Speaker: Darren Praznik, President & CEO of the Canadian Cosmetic, Toiletry and Fragrance Association (CCTFA)


Are you interested in entering Canada's alcoholic beverages market?

The Canadian market for alcoholic beverages is a multi-billion dollar industry concentrated mainly in wines and spirits. Join us for a webinar with Paul Miles of  Independent Wine Education Guild (IWEG) Drinks Academy, who will guide you through all phases of the route-to-market including market share; role of agents, suppliers and liquor boards; and main players.


Speaker: Paul Miles, Executive Director, IWEG Drinks Academy in Toronto


Market volatility can generate various outcomes to exchange rates resulting in potential risk to your business and your bottom line. As importers, the goal is to develop a risk management strategy to minimize the consequence of currency volatility to control costs and to help you optimize your international payables. Please join us for an educational conversation on Currency, Risk Management & International Payments.

Speaker: Marco Medeiros is a Forex Hedging Consultant at Western Union Business Solutions.  A CPA, CMA professional and active Treasurer for the Hamilton Literacy Council.


Do you have a natural health product that you are interested in exporting to Canada?

Does it make health claims for its users?

Join TFO Canada as we host Marina Kraychik and Jenny Schuller from the Natural and Non-prescription Health Products Directorate (NNHPD) of Health Canada for a webinar on the regulations for importing natural health products into the Canadian market. The webinar will provide a clear picture of natural health products and non-prescription health products as defined by Health Canada.

Speakers: Marina Kraychik, Senior Regulatory Affairs Officer, NNHPD and Jenny Schuller, Regulatory Project Officer, NNHPD


Are you a woman entrepreneur unable to get your products into your sectors’ distribution chain or supply chain? SheTrades Platform may be a solution for you and your business!

SheTrades is a web and mobile application that provides women entrepreneurs around the world a unique platform to connect to markets. At SheTrades, women entrepreneurs are able to share information about their companies, increase visibility, expand networks, connect and internationalise.

ITC’s SheTrades Platform benefits women entrepreneurs by:

  • Lets the market know what their companies have to offer
  • Enables them to find new business and partnership opportunities
  • Matches them with companies that have complimentary interests
  • Provides the latest technology but simple to use. Quick information at their fingertips all the time!


Speaker: Ms. Vanessa Erogbogbo, Head of Women and Trade Programme, International Trade Centre


Do you want to learn more about:

  • The types of buying scenario within the food industry?
  • Possible contractual arrangements between retail B2B buyer and exporter?
  • Ad planning for retail?
  • Customer satisfaction role in the buying process?
  • Negotiating for Win/Win?

Then this is the webinar for you! Listen to it now!


Are you a small or medium enterprise in the agriculture or forestry sectors? Are you trying to grow your business and are looking for sources of funding?
TFO Canada in partnership with the Finance Alliance for Sustainable Trade (FAST) invites you to participate in an upcoming webinar on FAST’s new Platform AXiiS - Access and eXchange for Impact Investment and Sustainability. Through AXiiS, small holder producers, cooperatives, private companies, processors will have the possibility to search for financial products and services, tailored by sector and country, in order to grow and expand their businesses.

Speakers: Matt Whiteman, Project Manager for FASTS's activities in the Caribbean Region and Clarecia Christie, Project Manager, Trade Information Services, at TFO Canada.



Through this webinar participants will gain a better understanding of what is happening in the expectations of consumers, retailers, and food service providers.  This webinar will also provide an insight into the unique business and regulatory requirements for doing business in the Canadian market including food safety, customs, labelling, produce identification and traceability requirements.

Key Learning Outcomes Include:

  • How shifting demographics are changing the choices of the Canadian consumer.
  • The keys factors that influence Canadian consumer purchasing decisions.
  • How you can make sure your product ready for the Canadian market


Speakers: Ron Lemaire, President, CPMA and Jane Proctor, VP, Policy & Issue Management, CPMA

 

 

 

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